With its uncluttered image, meticulous typography, shapes reminiscent of wheat fields and harmonious colors, the new identity of "L'Atelier" clearly asserts itself as a fully-fledged member of the "Le Théâtre du Pain" family. It seems to fit in naturally, and has always done so, alongside the brand's other establishments.
We designed a range of ice cream pots to celebrate the pleasures of homemade treats. This design blends artisanal refinement with a fresh, modern graphic approach. Each flavor is distinguished by a dedicated color palette, subtly reflecting its taste profile: creamy tones for vanilla, rich hues for chocolate, vibrant colors for fruit… This visual system allows for instant flavor recognition, while preserving an elegant, cohesive identity that remains true to the brand’s universe.
To support the launch of the ice cream range, we designed a modular point-of-sale display in the form of cubes, which can be placed or suspended in retail spaces. Drawing on the brand’s visual identity and the colors of each flavor, these elements bring visibility, freshness, and indulgence, while subtly structuring the space.
